Image tracking is one of the main AR tracking types. Because of the tracking quality and the accuracy this is one of the most used trackable types as well. It is easy to implement but can be used in more complex use cases as a solution. However, the downside of image tracking is that the trackable images need to be integrated inside the application. This can result in more frequent updates of the application which is not a great solution for the users.

The solution for this is cloud based Image tracking. This allows us to modify both image targets and the content of the application without any application updates. Having the ability to modify this real time gives much freedom to both the developers and clients to be very creative with the campaigns.